CɅSɅ BIɅNCɅ
CɅSɅ BIɅNCɅ
Bianca Maieli
COMMUNITY
Music
Culture
SERVICES
Video Production
Brand Strategy
ABOUT THE PROJECT
CɅSɅ BIɅNCɅ
Client: Bianca Maieli
Services: Creative Direction, Production, Videography
Overview
CɅSɅ BIɅNCɅ reimagines the DJ experience by bringing globally-recognized DJ Bianca Maieli into intimate, unexpected spaces across the Bay Area. Moving beyond traditional club venues, we created a signature series that transforms plant shops, upscale restaurants, and curated lifestyle spaces into sonic destinations.
Our Role
Wastrel Studios served as the creative and production backbone for the CɅSɅ BIɅNCɅ series, handling end-to-end execution:
- Creative Direction – Conceptualized the "Welcome to my home" positioning, establishing an intimate, residential aesthetic that differentiated Bianca's brand in the oversaturated DJ market
- Location Scouting & Production – Identified and secured unique Bay Area venues that aligned with Bianca's sophisticated, botanical-meets-electronic aesthetic
- Videography & Content Creation – Captured each set with cinematic quality, producing promotional content and recap videos that showcased both the music and the distinctive atmospheres